SaaS Product Design · 2026
Turn scattered data into smart decisions
Turn scattered data into smart decisions
A high-performance analytics platform designed for product teams to bridge the gap between complex data and actionable product strategy.
01 — Problem Statement
Three critical challenges
Product teams were drowning in fragmented tools, siloed data, and dashboards that told them nothing useful.
01 — Problem Statement
Three critical challenges
Product teams were drowning in fragmented tools, siloed data, and dashboards that told them nothing useful.
01 — Problem Statement
Three critical challenges
Product teams were drowning in fragmented tools, siloed data, and dashboards that told them nothing useful.
Lack of Actionable Insights
The dashboard presented raw data without guiding users toward meaningful actions or decisions.
Real-Time Tracking
The dashboard presented raw data without guiding users toward meaningful actions or decisions.
Fragmented Data
Data is scattered across different tools, making it hard for teams to see the full pictuق.
Cognitive Overload
Traditional dashboards prioritize data volume over visual clarity, leaving users drowning in noise instead of surfacing actionable signal.
02 — Research & Discovery
Understanding user needs
Interviews with 12 product managers and analysts revealed consistent patterns in workflow challenges and unmet needs.
02 — Research & Discovery
Understanding user needs
Interviews with 12 product managers and analysts revealed consistent patterns in workflow challenges and unmet needs.
02 — Research & Discovery
Understanding user needs
Interviews with 12 product managers and analysts revealed consistent patterns in workflow challenges and unmet needs.
Competitive Benchmak
Studied 3–4 competitor dashboards to spot gaps in clarity, hierarchy, and actionable insights.
Analytics & Behavior Data
Analyzed user behavior and clicks to identify overload and navigation inefficiencies.
User Interviews
5–7 interviews revealed pain points in navigation, information hierarchy, and lack of actionable guidance. FA:
03 — User Persona
User Personas & Key Pain Points
Six representative users and their main challenges, guiding our design decisions
03 — User Persona
User Personas & Key Pain Points
Six representative users and their main challenges, guiding our design decisions
03 — User Persona
User Personas & Key Pain Points
Six representative users and their main challenges, guiding our design decisions
Zoe Carter
Growth Marketing Manager
Campaign performance insights are scattered, making it hard to measure ROI effectively.
Noah Davis
Data Analyst
Spends hours manually reconciling data from different systems,
Ava Wilson
Customer Success Lead
Cannot get a complete picture of customer interactions, making it hard to proactively support them.
Liam Johnson
Startup Founder (Seed Stage)
Lacks time and resources to consolidate data, causing delays in strategic decisions.
Ethan Miller
Senior Product Manager
Struggles to get a unified view of user data from multiple tools, making prioritization difficult.
Zoe Carter
Growth Marketing Manager
Campaign performance insights are scattered, making it hard to measure ROI effectively.
Noah Davis
Data Analyst
Spends hours manually reconciling data from different systems,
Ava Wilson
Customer Success Lead
Cannot get a complete picture of customer interactions, making it hard to proactively support them.
Liam Johnson
Startup Founder (Seed Stage)
Lacks time and resources to consolidate data, causing delays in strategic decisions.
Ethan Miller
Senior Product Manager
Struggles to get a unified view of user data from multiple tools, making prioritization difficult.
Zoe Carter
Growth Marketing Manager
Campaign performance insights are scattered, making it hard to measure ROI effectively.
Noah Davis
Data Analyst
Spends hours manually reconciling data from different systems,
Ava Wilson
Customer Success Lead
Cannot get a complete picture of customer interactions, making it hard to proactively support them.
Liam Johnson
Startup Founder (Seed Stage)
Lacks time and resources to consolidate data, causing delays in strategic decisions.
Ethan Miller
Senior Product Manager
Struggles to get a unified view of user data from multiple tools, making prioritization difficult.
Zoe Carter
Growth Marketing Manager
Campaign performance insights are scattered, making it hard to measure ROI effectively.
Noah Davis
Data Analyst
Spends hours manually reconciling data from different systems,
Ava Wilson
Customer Success Lead
Cannot get a complete picture of customer interactions, making it hard to proactively support them.
Liam Johnson
Startup Founder (Seed Stage)
Lacks time and resources to consolidate data, causing delays in strategic decisions.
Ethan Miller
Senior Product Manager
Struggles to get a unified view of user data from multiple tools, making prioritization difficult.
Zoe Carter
Growth Marketing Manager
Campaign performance insights are scattered, making it hard to measure ROI effectively.
Noah Davis
Data Analyst
Spends hours manually reconciling data from different systems,
Ava Wilson
Customer Success Lead
Cannot get a complete picture of customer interactions, making it hard to proactively support them.
Liam Johnson
Startup Founder (Seed Stage)
Lacks time and resources to consolidate data, causing delays in strategic decisions.
Ethan Miller
Senior Product Manager
Struggles to get a unified view of user data from multiple tools, making prioritization difficult.
04 — Information Architecture
Built for clarity at every layer
Four interconnected layers that guide users from high-level overview to granular action.
04 — Information Architecture
Built for clarity at every layer
Four interconnected layers that guide users from high-level overview to granular action.
04 — Information Architecture
Built for clarity at every layer
Four interconnected layers that guide users from high-level overview to granular action.
1. Level 1: Global Context (The Framework)
This is the "Where am I?" layer. It provides navigation and identity without overwhelming the user. Sidebar Navigation: Primary navigation links (Dashboard, Products, Inbox, etc.) to switch between high-level views. Top Header: Global search bar, notifications, settings, and the User Profile (Moti Hemati). It establishes who is viewing the data and provides global tools.
2. Level 2: Executive Pulse (The "How are we doing?" Layer)
3. Level 3: Deep Insights (The "Why is it happening?" Layer)
4. Level 4: Operational Breakdown (The "What next?" Layer)
1. Level 1: Global Context (The Framework)
This is the "Where am I?" layer. It provides navigation and identity without overwhelming the user. Sidebar Navigation: Primary navigation links (Dashboard, Products, Inbox, etc.) to switch between high-level views. Top Header: Global search bar, notifications, settings, and the User Profile (Moti Hemati). It establishes who is viewing the data and provides global tools.
2. Level 2: Executive Pulse (The "How are we doing?" Layer)
3. Level 3: Deep Insights (The "Why is it happening?" Layer)
4. Level 4: Operational Breakdown (The "What next?" Layer)
5 - Wireframes
Low-fidelity exploration
Before moving to high-fidelity design, the layout and information hierarchy were validated through wireframes — focusing on structure and flow.
Tools Used
6 - Key Takeaways
What this project taught me
What this project taught me
Real data changes everything
Validate structure before style
Design for the 100th use
Data density requires hierarchy
Real data changes everything
Validate structure before style
Design for the 100th use
Data density requires hierarchy